What are the most in-demand bathroom styles in your region?

By Dan Martin, Installer Channel Communications at Mira Showers

What Are the Most In-Demand Bathroom Styles in Your Region?

With no shortage of magazines, influencers and social media sites for consumers to turn to for inspiration, home interiors trends move fast these days – and bathrooms are no exception. As an installer, you may find it tough to keep up with your clients’ demands for the most fashionable bathroom features and styles.

Luckily, we’ve taken a deep dive into Google search trend data to discover what your customers have been searching for recently, so you can get ahead of the most popular and up-and-coming bathroom styles in your region this year.

SCOTLAND

If you install bathrooms in Scotland, Google search data shows your clients are probably after a modern and stylish look for their next bathroom upgrade. Clean lines and smooth finishes are proving especially popular among people living in Scotland, who also crave a powerful showering experience.

Marble tiles
Tiles are a big focus for Scots at the moment. “Marble tiles” saw high search demand throughout 2023,and experienced several spikes of interest so far in 2024, suggesting that the trend is sticking around. This luxurious and premium finish has been around for centuries and is now proving especially popular in the Dumfriesshire area of Scotland.

Geometric tiles
When it comes to emerging bathroom trends, “geometric bathroom tiles” are seemingly the next big thing. According to search data, there has been a massive spike in interest in them since June, which isn’t showing any signs of slowing. The geometric tile trend pairs well with fixtures and fittings that continue the clean lines theme.

Brass bathroom fittings
What better accessories to set off those striking marble or geometric tiles than sleek brass taps, drawer pulls and door knobs? “Brass fittings” have experienced a sudden rise in popularity among Scottish consumers over the past few months, so expect your customers to keep asking for them.

Spa bathroom
Another recent trend spike is searches for ‘spa bathroom’. This style choice sees homeowners recreate the serene environment of a luxury spa from the comfort of their own bathroom, with sleek finishes and neutral colours. A new spike in searches from June suggests Scotland-based clients will soon be approaching you to transform their bathrooms into a luxury escape.

Power showers
Scottish consumers want a luxurious showering experience to match the premium feel of their new bathroom renovation. Google searches for “power shower” have spiked repeatedly in the region over the past five years, suggesting Scottish homeowners prioritise a high-performance shower experience when investing in their bathroom.

ENGLAND

For installers doing business in England, showers are at the top of the agenda for trend-aware clients. Consumers are searching for high-tech options that deliver a smarter showering experience, and the modern furnishings to match.

Mixer showers
Bathroom renovators across England are keen on showers that get the temperature balance just right. In fact, the search term “mixer shower” has remained consistently popular over the past five years, especially in the south of the country in areas including Cambridgeshire, Warwickshire, and London.

Smart showers
Some homeowners are ready to take things even more high-tech for their bathroom refresh. Searches for “smart showers” have taken a huge hike over the past month, suggesting your clients might be ready to take their showering experience to the next level.

Integrated mirrors
High-tech bathrooms need sleek modern furnishing to match, and mirrors are the top of the agenda for English bathroom renovators. Over the past couple of years, Google Trends noted several spikes in searches for “integrated mirrors”, suggesting bathroom vanity units that include a mirror are in steady demand.

Black bathroom paint
Homeowners in England may be embracing a darker, cosier feel for their bathroom upgrades. Searches for “black bathroom paint” have risen over the past month in this part of the nation. This may be a reflection of minimal and industrial styles rising in popularity.

WALES

Welsh home renovators have a very distinct taste in bathroom style. Unlike people living in England and Scotland, these consumers are showing a preference for more traditional touches.

Free-standing baths
From roll-top tubs to sleek modern models, free-standing baths are ideal for bathrooms with a little more space to play with. Welsh consumers are clearly embracing the opportunity, as searches for “free standing bath” have spiked several times in the past five years, and after a short dip in interest in 2023, they look set to rise back to popularity again this summer.

Rustic bathrooms
A newer trend that’s influencing bathroom renovators in Wales is for more rustic bathrooms that take inspiration from kitsch traditional country interiors and nature. The search term “rustic bathroom” is just starting to spike, giving installers in the region a chance to get ahead of the trend.

Ceramic tiles
In keeping with the traditional style that Welsh homeowners seem to favour, ceramic tiles are also experiencing enduring popularity. This durable and versatile material is ideal for both floors and walls and comes in a range of styles and colours to suit all tastes. Spikes in searches for “ceramic tiles” have occurred consistently over the last five years, suggesting this bathroom favourite isn’t fading from popularity as trends evolve.

Wet rooms
Wet rooms offer your clients enhanced accessibility for their bathroom experience, while also creating a stylish look and premium feel. Welsh homeowners are especially enamoured with the wet room trend, as searches for the term “wet room” from the country have risen significantly this year.

Now you’re up to date with all the most-searched bathroom trends at the moment, you’ll be prepared for every customer request.